Tips & Stuff
Your Logo
Your logo is one of the most important components of your branding. Studies show that people are more responsive to images than they are to text, so it is safe to say that your logo is more powerful when it comes to marketing than anything you may be able to convey about your practice. Generally […]
Signage
Good signs are essential tools for any profession. Using a variety of materials such as aluminum, vinyl, fabric, and plastics, vendors can provide signage for any situation: permanent or temporary portable or stationary indoor and outdoor. There are countless designs, formats, and styles for signs, but most of them fall into three distinct categories based […]
You are a Brand
Many medical practitioners today still feel that branding is something that needs only to be practised by “normal” businesses. This thinking is in large part due to past government regulations which prohibited or tightly controlled the type of advertising practitioners were allowed to do. Neither is even a basic course in marketing considered worthy of […]